Co-financing of marketing expenses - State program to promote Georgian wine
In order to increase the export potential of Georgian wine, in September 2021, the Government of Georgia approved the "State Program to Promote Georgian Wine".
The goal of the program is to increase the export potential, competitiveness and awareness of Georgian wine in international markets, to diversify strategic and priority export markets.
The program will be implemented by the LEPL National Wine Agency, in coordination with the Ministry of Environmental Protection and Agriculture of Georgia.
Within the allocated assignations, the National Wine Agency will co-finance marketing expenses only for companies that export to priority markets and to countries around the world other than the CIS countries.
The launch of the initial phase of the program is scheduled for the end of 2021 and its full implementation in the following calendar year. The implementing agency is the LEPL National Wine Agency, and the potential beneficiary is an entrepreneur, natural or legal person registered in Georgia, registered in the electronic database of the LEPL National Wine Producers Agency and exporting Georgian wine, with whom a payment agreement can be concluded within the program.
For the terms of the program and detailed procedures for identifying a beneficiary, application deadlines and payment, see the following links: