Swedish-Georgian Chamber of Commerce Representatives\' Visit in Georgia
With the aim of Georgian wine development on Swedish market, Georgia was visited by the representatives of Swedish-Georgian Chamber of Commerce, who organized their meetings in National Wine Agency, Wine Companies and specialty stores.
The discussed issues included participation in Systembolaget Tender (State monopolist of alcoholic beverages in Sweden) in Sweden, organization of Georgian Wine Week in Stockholm and future tasting and presentation events.
It\'s remarkable, that Saperavi was tendered at the Systembolaget Tender, which means, that the winning Georgian wine will be sold in the Systembolaget shopping chain from December 1, 2017.
Within their business visit, Swedish guests met Marketing and PR Department Manager of National Wine Agency, Irakli Cholobargia and the representatives of Tourism Administration. Two Swedish television group visits were planned, which will be aimed to prepare program series about Georgian wine, tourism and culinary, that will promote Georgian wine popularity and publicity growth on Swedish market.
Within “8000 Harvests”, Swedish guests introduced the ways, perspectives and steps for Georgian wine development on Swedish market. They tasted and selected wines for Systembolaget Tender 2017 in the wine companies.
With National Wine Agency, Georgian Embassy in Sweden and Swedish-Georgian Chamber of Commerce support and Ltd GeoWine for Nordic organization, In February this year, Georgian wine presentation and tasting was organized in Stockholm, where premium wines of ten Georgian companies were represented.
The event was attended by the representatives of Systembolaget, (State monopolist of alcoholic beverages in Sweden), producer and director of food and wine TV series, big importers, owners of hotels and restaurants, wine lovers and etc. (totally, 35 guests). The represented wines were greatly appreciated and accordingly, LTD GeoWine organized the meeting mentioned above.