Sarah Abbott Has Consulted Georgian Wine Producers About Developing in The UK Market
Master of wine from the UK Sarah Abbott has met with Georgian wine producers in the museum of the National Wine Agency and took them through the wine pricing policy, new marketing strategy and other marketing issues, that will promote Georgian wine development in the market.
During the meeting the British master introduced the specific events planned for 2018 in the UK market to the representatives of large and small cellars and listened to their opinions.
According to Sarah Abbott, demand on Georgian wine in the UK market is rapidly growing. According to her, Georgian wine training programs will be held in the UK this year, to provide the importers with additional information about the diversity and nature of Georgian wine.
“Georgian wine has been very new to the UK, but we've seen very rapid growth in the winers interest. We've just had a meeting here today with some Georgian wine producers. We've taken them through the program and results from last year, which were really well. We've also briefly discussed the strategy and activity for 2018. So, in 2017 we did a lot of work with existing importers of Georgian wine to help them promote the wine range, to help them develop the listings, and also to provide those importers with additional information, we presented Saperavi masterclasses about this uniquely Georgian grape and we also presented masterclasses and tastings of Georgian white wine and the unique Qvevri wine. So, we have some great results. In 2018 we're building on those results and expanding the support for really developing the market. We are planning to continue to really help the existing importers” - stated Sarah Abbott.
During her visit, Sarah Abbott met with the Chairman of the National Wine Agency Giorgi Samanishvili.
"The UK market is crucial and Georgian wine has the potential to develop this market. Sarah Abbott is a famous master of wine who is a partner and representative of the National Wine Agency in the UK market and she promotes Georgian wine in this important market. We will also work actively in the UK market this year , important tastings will be organized, which will be attended by potential importers, also masterclasses and seminars on Georgian wine will be held "- stated Giorgi Samanishvili.
The National Wine Agency has been cooperating with the marketing company of Sarah Abbott - „Swirl Wine Group“ since 2017.