License contract was signed between “OriGin” and “OriGin Georgia”
Sakpatenti and National Wine Agency developed company, “OriGin Georgia” became a member of global alliance “OriGin” and will keep on working with the logo of “OriGin”. The license contract signature ceremony was held today, October 28, 2016 within the framework of conference “Branding Strategies” in Tbilisi.
Representatives of National Wine Agency took part in The conference, organized by the National Intellectual Property Center of Georgia – SAKPATENTI and supported by the World Intellectual Property Organization (WIPO) on the October 27-28, 2016. The head of juridical department, Tatia Kereselidze introduced the main strategic courses defined by the National Wine Agency for protection of Georgian wine brand names.
“OriGin” is an organization, which promotes protection of Geographical indications on national, regional and global levels and with the help of this organization, “OriGin Georgia” will help industrialists in Georgia in detection of potential Geographical indications and their characteristics for further registration on national and international levels. The Agreement provides for rendering assistance to farmers and producers in branding, marketing and management issues as well as in establishing international contacts.
Geographical indication is the name of a geographical area, which is used to designate the goods, the specific features and quality of which are attributable to the particular (often unique) environment characteristic of this geographical area (soil, water, climate, traditional method of production). The cost of goods bearing geographical indications is on average 2.5 times higher as compared with that of other identical products and they are in especially great demand on the market.
Geographical indications play a significant role in the regional development of countries, namely, their use:
• in relevant regions facilitates creation of new jobs and considerable increase of income;
• reduces manpower drain and, on the contrary, stimulates attraction of human resources;
• increases the region awareness and promotes development of rural tourism.
Protection of geographical indications is one of the components under the Deep and Comprehensive Free Trade Agreement with the European Union (DCFTA), as well as one of the strategic directions of the agricultural development of Georgia. At present, of the goods produced in Georgia, more than 40 (wine, mineral water, cheese, etc.) are registered as geographical indications and their great part is exported Georgia.