Georgian Wine Presented at Several Events in New York
With financial support from the National Wine Agency and organized by its contracted American marketing company, Colangelo & Partners, 26 wines from 13 Georgian producers were presented at the international wine festival Karakterre in New York City.
Karakterre is one of the world’s leading wine festivals, bringing together organic, biodynamic and natural wine producers from various countries. It is held annually in New York and at historic venues in Austria.
This year, wine producers from 15 countries participated in the festival. Thousands of visitors had the opportunity to taste Georgian wines alongside wines from other countries, providing a valuable opportunity to raise awareness of Georgian wine and promote it internationally.
The festival also featured a Georgian wine masterclass for wine trade professionals.
As part of a collaboration with Wine Spectator magazine, a Georgian wine tasting, “FeastGala NY,” was also held in New York.
In partnership with the National Wine Agency, Colangelo & Partners has been leading the Georgian wine marketing campaign in the United States since 2022. The campaign includes tastings and seminars for wine professionals and wine trade representatives in various US cities. Georgian wine is also showcased at international exhibitions. Wine tours to Georgia are organized for media representatives, sommeliers and sales professionals, helping to increase familiarity with Georgian wine and promote it in the American market.
According to data for January–September of this year, approximately 750,000 litres of wine were exported from Georgia to the United States, an increase of 3% compared with the same period last year.