Georgian Wine - National Wine Agency

To promote the growth of Georgian wine exports to the Polish market, a tour for Polish wine professionals was held in Georgia with financial support from the National Wine Agency and organized by its contractor marketing company, People PR. 
The seven-member group included sommeliers and representatives of the HoReCa sector, the media, and People PR. The guests visited the Kartli and Kakheti regions, where they toured wineries, learned about Georgian winemaking techniques, and tasted Georgian wines produced using both classical and traditional methods. 
This was the second tour for Polish wine professionals held in Georgia this autumn.
Poland is one of the strategic markets for Georgian wine and has firmly established its position among the top five destinations for Georgian wine exports. Georgian wine is available in the country both in the HoReCa sector and in supermarket chains and wine shops. 
To help maximize awareness of Georgian wine and its export potential in the Polish market, the National Wine Agency cooperates with the marketing company People PR. With the Agency’s financial support, Georgian wine tastings and seminars are being held in Poland in 2026 for wine professionals, wine trade representatives, and consumers; targeted advertising and media campaigns are being conducted, and tours for wine professionals are also being organized in Georgia.