Georgian Wine - National Wine Agency

With the financial support of the National Wine Agency and organized by its contracted marketing company, “ff.k Public Relations,” wine professionals, journalists, bloggers, and influencers from Germany visited Georgia.
The nine-member group visited wine-producing companies and wine cellars in Kartli and Imereti, tasted various styles of Georgian wine, and learned about winemaking technologies and processes. In Imereti, the guests visited wine cellars in the municipalities of Baghdati, Terjola, and Kharagauli. They also visited qvevri maker Zaal Bozhadze, where they had an opportunity to learn about the centuries-old history and traditions of qvevri production and take part in a masterclass organized especially for them.
With the aim of promoting Georgian wine and increasing its export potential, the National Wine Agency began cooperating with the German company “ff.k Public Relations” in 2021. The active promotional campaign is continuing this year as well. As part of the campaign, tasting seminars are held in various German cities for wine professionals, representatives of the wine trade, and consumers; Georgian wine is presented at international exhibitions; targeted advertising and media campaigns are conducted; and wine tours to Georgia are organized for representatives of the media, sommeliers, and the sales sector.
Germany stands out for the growing dynamics of Georgian wine sales. From January through September of this year, up to 1.14 million liters of wine were exported from Georgia to Germany, which is 28% more than in the same period last year.