„Swirl Wine Group“ to launch Georgian wine marketing campaign in the UK
With financial support from the National Wine Agency, in 2026, the marketing company "Swirl Wine Group", headed by renowned wine master Sarah Abbott, will implement activities to promote and increase awareness of Georgian wine in the UK.
Tasting seminars will be held in various cities in the UK market this year. Georgian wine will be presented at international exhibitions, targeted advertising and media campaigns will be carried out. Wine tours will be organized in Georgia for media, sommeliers and sales representatives.
The UK is one of the world’s largest importers and consumers of wine, and has emerged as a potentially growing strategic export market for Georgian wine since 2014. In order to establish in the UK wine market, the National Wine Agency has been collaborating with the Swirl Wine Group since 2015. The consistent cooperation of the National Wine Agency with Georgian wine producers has enabled the growth of Georgian wine exports.
One of the main directions of the National Wine Agency's activities is the promotion and increase of awareness of Georgian wine in international markets. In order to diversify wine markets, the Agency implements targeted advertising and marketing campaigns in the USA, Europe and Asia.