Georgian Wine Presented at the Boston Wine Expo in the United States
With the support of the National Wine Agency and organized by the Agency’s contracted marketing company “Colangelo & Partners,” Georgian wine was presented at the “Boston Wine Expo” wine festival held in the city of Boston, USA. The event is important for the promotion and increasing recognition of Georgian wine.
The presentation included a tasting session and a masterclass. The tasting was attended by wine consumers, as well as representatives of the HoReCa, commercial, and media sectors. Wines from up to 10 Georgian wine-producing companies were presented for tasting.
Within the framework of the Boston Wine Expo, a masterclass was held which was attended by 30 guests. A presentation on Georgian winemaking culture, history, grape varieties, and the modern wine industry was delivered by American wine expert Erika Frey.
In order to increase the awareness and export of Georgian wine in the United States, the National Wine Agency has signed cooperation agreements with the companies “Colangelo & Partners” and “Glodow Nead Communications.”
Through the organization of these companies and with the financial support of the National Wine Agency, marketing campaigns aimed at increasing demand for Georgian wine in the U.S. market will be implemented. These activities include tasting seminars in various cities for wine professionals and representatives of the wine trade sector; targeted advertising and media campaigns; the presentation of Georgian wine at international exhibitions and festivals; wine tours in Georgia for media representatives, sommeliers, and sales professionals; and the strengthening of consumer-oriented activities.