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- With the support of the National Wine Agency, in 2025, events to promote Georgian wine were held in 21 countries around the world.
With the support of the National Wine Agency, in 2025, events to promote Georgian wine were held in 21 countries around the world.
To increase the export potential of Georgian wine and diversify markets, with the financial and organizational support of the National Wine Agency, in 2025, Georgian wine was presented at 58 exhibitions-festivals and 322 tastings-seminars in 21 countries around the world. The list of countries includes - USA, Spain, France, Italy, Germany, China, Japan, Slovenia, Great Britain, Denmark, South Korea, Norway, Poland, Austria, Belgium, Netherlands, Finland, Brazil, Armenia, Canada, Uzbekistan.
Last year, 18 wine tours were held in Georgia with the participation of foreign professionals. The groups included wine masters, experts, sommeliers, importers, representatives of the HORECA sector and the media, who showed a high interest in finding new partners in Georgia, which is important for increasing the awareness and export of Georgian wine. The wine tours were carried out from Germany, Japan, China, Poland, Great Britain, Sweden, Finland and the USA.
Within the framework of the State Program for the Promotion of Georgian Wine Production in the Local Market, a total of 32 events were held in Georgia, including 30 exhibition-festivals and 2 competitions; the aim of holding these events is to promote Georgian wine, promote the potential of wine tourism, and facilitate the growth of wine consumer culture.
Within the framework of the state program for co-financing of marketing expenses, in 2025, 9 wine companies received a total of 692,969 GEL as co-financing. According to the terms of the program, the mentioned companies participated in international exhibitions-festivals, various formats of events presenting Georgian wine, and as a result of these marketing activities, the volume of export increased towards the markets of America, Europe and Asia. Co-financing for marketing expenses was received only by the companies that export to various countries of the world (except for the CIS and GUAM countries).
The above-mentioned activities were carried out within the framework of the "State Program to Promote Georgian Wine", the budget of which in 2025 amounted to 17.4 million GEL.