Georgian Wine Tastings Held in the United States
With the support of the National Wine Agency and organized by the Agency’s partner company Vinoveli Inc, a presentation of Georgian wine was held at The Harvard Club in New York.
With this event, Vinoveli Inc launched an advertising and marketing campaign in the United States in cooperation with one of the country’s leading distributors, Arjun Dewan. The aim of the campaign is to present the wines included in Vinoveli Inc’s portfolio to distributors, retail representatives, sommeliers, and journalists operating in the U.S. market, which is important for increasing awareness of Georgian wine.
In addition, with the support of the National Wine Agency and organized by Vinoveli Inc, seven Georgian wine tastings were held at retail chain supermarkets and in promotional wine spaces at sales outlets in New Jersey and Massachusetts, where wines from various Georgian wine-producing companies were presented.
In one of the most important strategic markets for Georgian wine, the United States of America, with the financial and organizational support of the National Wine Agency, presentations of Georgian wine have been held at numerous events over the past three months, including the large-scale Georgian wine tasting “Wines of Georgia Grand Tasting” (Los Angeles), the international wine festival “Karakterre” (New York), the international wine exhibition “Orange Glou Fair” (New York), the first Georgian amber wine festival “Amber Georgia” (New York), the international natural wine fair “RAW Wine NYC” (New York), and the “San Diego Food + Wine Festival” (San Diego). In addition, one of the most popular wine shows in the United States, “V is for Vino,” prepared an in-depth feature on Georgian wine.