Georgian Wine - National Wine Agency

In order to increase the export potential of Georgian wine and diversify markets, with the financial and organizational support of the National Wine Agency, in the first 10 months of 2025, Georgian wine was presented at 29 exhibitions-festivals and about 250 tastings-seminars in the USA, Europe and Asia, in a total of about 20 countries.
During the same period, 17 wine tours were held in Georgia with the participation of foreign wine professionals, within the framework of which Georgian wines were tasted on site by wine masters, experts, sommeliers and representatives of the commercial sector from Germany, Japan, China, Poland, the United Kingdom, Sweden, Finland and the United States of America.
It is also noteworthy that within the framework of the state program for the promotion of Georgian wine products on the local market, wine exhibitions, competitions and festivals were held throughout Georgia, which serve the promotion of Georgian wine, the growth of wine tourism potential and the development of wine consumer culture. During the reporting period, 23 exhibitions-festivals and 6 tasting-competitions were held in Georgia.
The above activities are carried out within the framework of the “State Program for the Popularization of Georgian Wine”, which this year is defined with a budget of 17.4 million GEL and exceeds last year's similar budget by 1.4 million GEL.