Georgian Wine - National Wine Agency

The campaign includes Georgian wine advertising activities in the prestigious wine store chain "Jacques Wein Depot" and the largest premium wine importer "HAWESKO Holding SE". This campaign started in August and focuses on increasing consumer awareness of Georgian wine.
Georgian wine advertising articles, banners and interviews with Georgian winemakers are placed on the Jacques Wein Depot online website. Since October, a Georgian wine gift box has also been launched for sale.
Within the framework of cooperation with HAWESKO Holding SE, Georgian wine tastings were held; 6-bottle gift boxes of various styles and categories of Georgian wine have already been launched for sale. HAWESKO Holding is the largest and most prestigious retailer in Germany in the premium wine category, with which the National Wine Agency has been cooperating since 2023. The number of Georgian wines in the portfolio of this company is growing every year.
As part of the campaign, Georgian wine advertising outdoor banners were placed in 350 locations in the vicinity of retail chains where Georgian wine can be purchased.
The aim of events of this format is to promote the growth of sales of Georgian wine in strategic export markets.
The National Wine Agency has been cooperating with the marketing company "ff.k Public Relations" since 2021 in order to increase the export potential in one of the strategic German markets for Georgian wine. As part of the campaign, tasting seminars are held in various cities of Germany for wine professionals, representatives of the wine trade and consumers; Georgian wine is presented at international exhibitions, targeted advertising and media campaigns are carried out; wine tours to Georgia are organized for the media, wine professionals and sales representatives.