Georgian Wine - National Wine Agency

With the aim of promoting Georgian wine and increasing its awareness and export potential in the German market, a tour of German influencers was organized in Georgia with the financial support of the National Wine Agency and the coordination of the contracted marketing company ff.k Public Relations.
The group members, including sommeliers, bloggers, videographers, and photographers, visited wine-producing companies and wineries in Kartli and Kakheti. During the visits, the guests tasted both classic and traditionally made Georgian wines and became acquainted with Georgia’s centuries-old winemaking history, culture, and traditions. The reports prepared by the influencers about Georgia and Georgian wine will contribute to raising awareness and promoting Georgian wine in Germany.
The National Wine Agency began cooperation with the German company ff.k Public Relations in 2021. The active promotion campaign continues this year as well. Within the framework of the campaign, tasting seminars are being held in various German cities for wine professionals and representatives of the wine trade sector; Georgian wine is presented at international exhibitions, targeted advertising and media campaigns are being carried out, and wine tours to Georgia are organized.
This year, with the support of the National Wine Agency, three wine tours have already been held in Georgia for German wine professionals, importers, and media representatives.