Presentation of Georgian Wine Held in Deidesheim, Germany
With the financial support of the National Wine Agency and organized by the agency’s contractor, the German marketing company “ff.k Public Relations”, a tasting of Georgian wine was held in the city of Deidesheim, Germany, within the framework of the international award event TOP 50 Sommeliers. The tasting was led by German wine expert Inge Mainzer.
“TOP 50 Sommeliers” has been held since 2012 and is attended by sommeliers, representatives of the HoReCa sector, the gastronomy industry, and the media.
Germany, the largest importer of wine in Europe, was added to the list of strategic markets for Georgian wine in 2020 and has since consistently maintained a place among the top ten export countries.
To increase the popularity and export potential of Georgian wine, the National Wine Agency began its cooperation with the German company “ff.k Public Relations” in 2021. The active promotional campaign continues this year as well.