Georgian Wine - National Wine Agency

With the support of the National Wine Agency and organized by the Agency’s contracted marketing company, “FF.K Public Relations”, an active marketing campaign for Georgian wine has started in retail wine sales chains in Germany.
The goal of such consumer-oriented events is to promote sales growth of Georgian wine in export markets.
In one of the most prestigious German wine retail chains, Jacques Wein Depot, Georgian wine was presented in a special promotional wine section across more than 300 stores.
At the same time, as part of the campaign, an online shelf and a dedicated page for Georgian wine were launched in HAWESKO’s online store. HAWESKO Holding is the largest and most prestigious retailer in Germany in the premium wine category, with whom the National Wine Agency has cooperated since 2023. The number of Georgian wines in this company’s portfolio increases annually.
This consumer-oriented campaign will become even more active starting in the autumn, when wine sales traditionally increase. Alongside the above-mentioned companies (HAWESKO, Jacques Wein Depot), the marketing campaign for Georgian wine will continue in cooperation with popular retail chains and import companies such as Mack & Schühle, Interpartner, Rindchen’s, and others.
To promote Georgian wine and increase its export potential, the National Wine Agency has been cooperating with the German marketing company FF.K Public Relations since 2021. Within the framework of the marketing campaign, in addition to the above activities, tasting seminars are being held this year in various German cities for wine professionals, representatives of the wine trade sector, and consumers; Georgian wine is presented at international exhibitions; targeted advertising and media campaigns are carried out; and wine tours to Georgia are organized for media representatives, wine professionals, and sales sector specialists.