A prestigious German publication, “Wein+Markt”, has published an article about Georgian wine.
“Wein+Markt” is one of the leading specialized publications for Germany’s wine trade sector, offering its target audience updates on market trends and contemporary demands. Featuring the best Georgian wines and traditional winemaking practices in this publication will contribute to increasing the popularity and sales of Georgian wine in the German market.
The article discusses the culture, traditions, and modern industry of Georgian winemaking. At the same time, “Wein+Markt” presents nearly 50 Georgian wines selected through a tasting competition held in June.
With the support of the National Wine Agency of Georgia and organized by the German marketing company ff.k Public Relations, a Georgian wine tasting-competition titled “Best of” was held in Cologne, Germany, on June 16 within the framework of cooperation with the publisher “WEIN+MARKT”. The professional jury included representatives from the sales sector, sommeliers, experts, and wine journalists.
A total of 100 wine samples produced by 72 Georgian wine companies—using both Qvevri and classic methods—were presented at the competition. Based on a so-called “blind tasting,” information about 47 top wines from 32 companies was selected and published in the magazine.
Since 2020, Germany, the largest wine importer in Europe, has been added to the list of strategic markets for Georgian wine. To promote Georgian wine and increase its export potential, cooperation between the National Wine Agency and the German company ff.k Public Relations began in 2021 and remains active to this day.