Georgian Wine - National Wine Agency

A Georgian wine tasting held in the UK city of Manchester, led by Master of Wine Sarah Abbott, was attended by wine experts, representatives of the HoReCa and commercial sectors, as well as members of the media.
Alongside the tasting of Georgian wines, Sarah Abbott presented an overview of Georgia’s wine culture and history, as well as the contemporary industry. 
Sarah Abbott heads the British marketing company “Swirl Wine Group”, with which the National Wine Agency has been cooperating since 2015.
The United Kingdom is one of the world’s largest importers and consumers of wine and has been considered a potentially growing strategic market for Georgian wine since 2014.
With the aim of increasing awareness of Georgian wine and its export potential in the UK market, a marketing campaign in the United Kingdom in 2025 is being implemented by Swirl Wine Group, with financial support from the National Wine Agency. Within the framework of the campaign, tasting seminars are being held in various cities across the UK, Georgian wine is showcased at international exhibitions, targeted advertising and media campaigns are underway, and wine tours to Georgia are being organized.