Georgian Wine - National Wine Agency

With the support of the National Wine Agency and organized by its U.S.-based marketing contractor, Colangelo & Partners, a presentation of Georgian wine was held in the United States at the annual “Food and Wine Classic Aspen 2025” festival in Aspen, Colorado. The festival featured around 200 different alcoholic beverages.
At the 42nd annual festival, thousands of visitors had the opportunity to taste 20 varieties of Georgian wine over the course of three days. 
As part of the event, a professional seminar and tasting of Georgian wine was held, attended by representatives of the commercial sector and consumers. Events of this kind are important for promoting Georgian wine and increasing its demand in the future.
The marketing campaign for Georgian wine in the United States is implemented by the National Wine Agency in cooperation with one of the leading American marketing companies, Colangelo & Partners. Within the framework of the campaign, tasting seminars are held in various U.S. cities for wine professionals and representatives of the wine trade industry; Georgian wine is showcased at international exhibitions; and wine tours to Georgia are organized for media representatives, sommeliers, and professionals in the sales sector. These efforts contribute to raising awareness and promoting Georgian wine in the U.S. market.