Georgian wine presentation was held in New York
With the support of the National Wine Agency and organized by the agency's partner company "Vinoveli Inc", a Georgian wine tasting was held at the New York office of the American distribution company M.S. Walker.
The event, attended by wine bloggers, importers, distributors, media and HoReCa (hotel-restaurant-cafe) sector representatives, focused on informing them about the history and culture of Georgian wine, the diversity of wines and grape varieties.
The tasting featured 30 wines from 10 Georgian wine producers.
M.S. Walker is one of the largest wine and spirits distribution companies, founded in Boston in 1933, and currently operates in many US states. The presentation of Georgian wine to this company is an additional opportunity for sales representatives to become acquainted with Georgian wine.
The United States is one of the strategic export markets for Georgian wine. With the support of the National Wine Agency, targeted marketing activities implemented since 2013 have significantly contributed to the growth of awareness and export of Georgian wine in the USA.