Georgian Wine - National Wine Agency

In order to maximize the awareness and export potential of Georgian wine in the UK market, tasting seminars will be held in various cities across the United Kingdom this year. Georgian wine will be showcased at international exhibitions, and targeted advertising and media campaigns will be implemented. Wine tours will be organized in Georgia for representatives from the media, sommeliers, and the sales sector.
With financial support from the National Wine Agency, the marketing company "Swirl Wine Group," led by the famous wine master Sarah Abbott, will carry out the above-mentioned events in the UK in 2025.
The United Kingdom is one of the largest wine importers and consumers in the world, which, since 2014, has emerged as one of the potentially growing strategic markets for Georgian wine exports. Through consistent collaboration between the National Wine Agency and Georgian wine producers, it has been possible to create a growing trend in Georgian wine exports. In 2024, up to 426 thousand liters of wine were exported, which represents a 72% increase compared to the figures for 2023. 
One of the main areas of activity for the National Wine Agency is the promotion and increase of awareness of Georgian wine in international markets. In order to diversify wine markets, the agency conducts targeted advertising and marketing campaigns in the United States, as well as in European and Asian countries.