Georgian Wine - National Wine Agency

The goal of cooperation with the marketing company “People PR” is to promote the awareness of Georgian wine in the Polish market and maximize its export potential.
The National Wine Agency has been cooperating with “People PR” since 2022.
During this period, a steady increase in Georgian wine exports to the Polish market has been recorded. “People PR” has been operating since 2009 and, based on the trends of the Polish wine market, has extensive experience in implementing large-scale PR campaigns.
It is worth noting that Poland is one of the strategic markets for Georgian wine, which has steadily established itself among the top five Georgian wine exporting countries. In 2024, Georgian wine exports to Poland amounted to 6.7 million liters, an increase of 12% compared to 2023. Last year, Poland ranked 2nd among the 76 exporting countries.

With the financial support of the National Wine Agency, in 2025, Georgian wine tasting seminars will be held in Poland for wine professionals, representatives of the wine trade and consumers; targeted advertising and media campaigns will be implemented; along with Georgian wine, Georgian wine culture, history, diversity of grape varieties, Georgian cuisine and culinary arts will be presented, and tours of Polish wine professionals to Georgia will be organized. Along with Poland, the strategic export markets for Georgian wine are the USA, Great Britain, Germany, the Baltic countries, China, South Korea and Japan.