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- With the support of the National Wine Agency, a presentation of Georgian wine was conducted in Belgium
With the support of the National Wine Agency, a presentation of Georgian wine was conducted in Belgium
The presentation of Georgian wine took place at the "HORECA EXPO" exhibition in Gent, Belgium, with the support of the National Wine Agency and organized by the agency's contractor, FLOW SRL.
,,HORECA EXPO” is the largest exhibition of the hotel, restaurant, and café industry. The event features workshops, culinary competitions, and seminars. “HORECA EXPO” traditionally attracts tens of thousands of attendees. Georgian wine was showcased in the “Chef’s Place” section of the exhibition, where top chefs, sommeliers, bloggers, and journalists converge. Approximately ten wines from three Georgian wine-producing companies were presented at the exhibition.
One of the primary objectives of the National Wine Agency is to promote Georgian wine in international markets. Since 2013, the agency has been executing targeted advertising and marketing campaigns in the USA, Europe, and Asia to diversify market opportunities for Georgian wine.