Georgian wine was showcased at the "Salon Savim TERRA VINI" festival in France.
With the support of the National Wine Agency and the organization of its contractor company, "Le Pont Caucasien," Georgian wine was showcased at the wine and gastronomy festival "Salon Savim TERRAVINI" held in Nice, France.
The festival guests had the opportunity to explore the wines of eight Georgian wine-producing companies and small wineries.
"Salon Savim TERRAVINI" is regarded as one of the premier festivals celebrating French wine and gastronomy, attracting tens of thousands of wine professionals and consumers annually.
One of the primary activities of the National Wine Agency is the promotion and enhancement of awareness of Georgian wine in international markets. As part of its efforts to promote Georgian wine, the agency has been implementing targeted advertising and marketing campaigns since 2013 to diversify markets, including France, a country renowned for its winemaking, where the demand for Georgian wine, particularly Qvevri wine, is on the rise.