Georgian wine was showcased at the gastronomy festival "Theoule Arts and Vin" in France.
With the support of the National Wine Agency and the organization of its contractor company - ,,Le Pont Caucasien’’, Georgian wine was showcased at the wine and gastronomy festival "Théoule Arts and Vin" held in Théoule-sur-Mer, France.
The festival guests had the opportunity to sample 15 varieties of wine from 12 Georgian wine-producing companies and small wineries.
The 16th edition of the "Théoule, Arts and Vin" festival, organized by the Théoule-sur-Mer municipality since 2008, brings together wine and agricultural producers, wine consumers, importers, and gastronomes.
One of the primary activities of the National Wine Agency is the promotion and enhancement of awareness of Georgian wine in international markets. Since 2013, the agency has implemented targeted advertising and marketing campaigns to diversify markets, including countries renowned for their winemaking, such as France, where the demand for Georgian wine, particularly Qvevri wine, is on the rise.