German wine professionals visited Georgia
German wine journalists, bloggers and sommeliers visited Georgia with the financial support of the National Wine Agency and the organization of the agency's contractor German marketing company "ff.k Public Relations".
During four days, the guests visited more than 10 Georgian wine producing companies and cellars in Kartli and Kakheti, tasted different styles of Georgian wine. The group included the famous influencer and sommelier Toni Askitis, who broadcasts news and trends in the wine field on his popular channel #Asktoni. It is important to note that in March of this year, as part of the ProWein Düsseldorf event, one of the world's largest exhibitions for wine and alcoholic beverages, Tony Askitis conducted three professional presentation tastings called "Georgian Wine Day." During these tastings, Mr. Askitis discussed the wide range of Georgian wines and emphasized the exceptional qualities of Qvevri wine.
Germany, as the largest wine importing nation in Europe, has been included in the roster of strategic markets for Georgian wine since 2020. It has consistently achieved a position among the top ten export countries. From January to August of the current year, a total of 811 thousand liters of wine were exported from Georgia to Germany, showing a notable increase of 37% compared to the same period in the previous year.
To promote Georgian wine and enhance its export potential, the National Wine Agency has initiated a partnership with the renowned German company "ff.k Public Relations" since 2021. The ongoing promotional campaign remains active this year as well.