Georgian Wine - National Wine Agency

A wine presentation-seminar showcasing Georgian wines was conducted at the "Deutsche Wein und Sommelierschule" wine institute in Berlin, the capital of Germany, with the backing of the National Wine Agency.
International marketing professionals, students, and wine enthusiasts attended the event, which was presided over by Yvonne Heistermann, President of the German Sommelier Union.
The presentation covered the historical development of Georgian winemaking culture, the current state of the wine industry, and the strategy and key objectives of Georgian wine marketing campaigns.
 The presentation of Georgian wine in Berlin took place with the involvement of the German marketing company "ff.k Public Relations", the contractor of the National Wine Agency, and the wine institute "Deutsche Wein und Sommelierschule".
Germany, the largest wine-importing country in Europe, has been included on the list of strategic markets for Georgian wine since 2020 and has consistently secured a position among the top ten export destinations. In the first six months of the current year, 674 thousand liters of wine were successfully exported from Georgia to Germany, marking a notable increase of 32% compared to the same period last year.