Georgian Wine - National Wine Agency

With the support of the National Wine Agency and the organization of the agency's contractor marketing company "Meiburg Wine Media", a group of 14 wine professionals from the People's Republic of China visited Georgia.
As part of the tour, the members of the group, comprising sommeliers and importers, visited wine factories in Kartli and Kakheti, where they had the opportunity to sample various styles of Georgian wine.
A special tasting (Walkaround Tasting) was held for guests in Tbilisi, where wines from 15 Georgian wine producing companies were presented. Irakli Cholobargia, a representative from the Marketing and Public Relations Department of the National Wine Agency, delivered a professional presentation to the attendees, discussing the rich history of Georgian wine, the contemporary industry, and the diverse range of Georgian grape varieties and wine styles.
,,I firmly believe that the future and potential of Georgian wine is immense. Georgian wine stands out from the rest due to its distinct winemaking traditions and production methods, including the exceptional technique of making Qvevri amber wine. This unparalleled heritage is not only a source of pride for Georgia, but also for the global wine industry as a whole.’’ - group member Dorian Tang noted.
Dorian Tang is among the five wine professionals who have been trained by "Meiburg Wine Media" through the "Georgian Wine Education Program". Since 2022, they are conducting seminars and educational events in various Asian countries to enhance the promotion of Georgian wine.
It is worth mentioning that China holds a significant position as a strategic market for Georgian wine. Since 2013, a robust marketing campaign has been consistently pursued to enhance the recognition and export of Georgian wine in this market. The National Wine Agency collaborates with the esteemed marketing company "Meiburg Wine Media" and Master of Wine Cassidy Dart to effectively execute the marketing campaign for Georgian wine in China.