12 Georgian wine-producing companies participated in the China International Exhibition.
In order to foster the expansion of Georgian wine exports to the Chinese market, with the support of the National Wine Agency and the Embassy of Georgia to the People's Republic of China, the products of 12 Georgian wine producing companies were presented at the exhibition "The 8th Eurasia Expo" in the city of Urumqi, Xinjiang province.
The exhibition was held under the patronage of the Ministry of Foreign Affairs and the Ministry of Commerce of the People's Republic of China. A total of 12,000 representatives from 70 countries participated in the event. With an annual attendance of 2 million visitors, Georgian wine producers have the ideal platform to establish business relations with potential partners in the Asian wine market.
It should be noted that China is one of the prominent strategic markets for Georgian wine, where a marketing campaign has been actively underway since 2013 in order to increase the awareness and export of Georgian wine. The National Wine Agency cooperates with the marketing company "Meiburg Wine Media" and Cassidy Dart, Master of Wine.in the Chinese market to implement the marketing campaign of Georgian wine.