New Wine Festival" organized by the Georgian Wine Club was held in Mtatsminda Park.
The festival was organized in collaboration with the National Wine Agency and Tbilisi City Hall, with the aim of promoting Georgian wine, showcasing new wineries, and fostering the growth of wine tourism and wine consumer culture.
Approximately 200 prominent wine producers, encompassing large, medium, and small-scale enterprises, actively participated in the festival. Distinguished guests had the privilege of acquainting themselves with the fine selection of wines derived from the 2023 harvest, originating from various regions across Georgia.
The event traditionally started with the Opening Ceremony of the Qvevri.
Chairman of the National Wine Agency Levan Mekhuzla familiarized himself with the products presented at the festival.
The National Wine Agency is a proud sponsor of the "New Wine Festival" this year, as it has been in previous years. It is of utmost importance for the wine industry to foster the growth of the small and medium-sized sector, a goal that the National Wine Agency achieves through a range of supportive initiatives. Every year, the festival brings together wine sommeliers, experts, and importers from various countries around the world. As a result, the festival provides an excellent platform for small and medium-sized wineries to showcase their products to both wine professionals and consumers. “, - Levan Mekhuzla stated.
Organized by the National Wine Agency, a delegation of 13 wine professionals from the American marketing company ,,Marq Energie Consulting’’ is currently attending the prestigious "New Wine Festival" held at Mtatsminda Park.
The "New Wine Festival" has been held since 2010, and its scale has been expanding each year. Traditionally, the festival attracts Georgian and international wine experts and wine writers who travel to Georgia specifically for this occasion.