Georgian Wine - National Wine Agency

To diversify markets and boost sales, Georgian wine was showcased at several prestigious French wine and gastronomy festivals, supported by the National Wine Agency and organized by their contracted company, "Le Pont Caucasien".
The festivals included the "SAVIM Printemps Salon des Vignerons et de la Gastronomie" in Marseille, "LA FETE des VINS et de la GASTRONOMIE" in Toulon, and "SALON DU VIN POUR PROFESSIONNELS" in Nice.
Ilia Kakhoidze, the Head of "Le Pont Caucasien" and a wine expert based in France, presented the wines of eight Georgian wine companies, which are already being sold in France, to the festival attendees.
One of the main goals of the National Wine Agency is to promote and raise awareness of Georgian wine in international markets. Since 2013, the agency has been implementing targeted advertising and marketing campaigns to diversify markets, including countries renowned for winemaking, such as France, where the demand for Georgian wine, particularly Kvevri wine, is on the rise.