Georgian Wine - National Wine Agency

In Dusseldorf, Germany, within the framework of the international exhibition of wine and alcoholic beverages ,,Prowein Dusseldorf’’, a conference was held with the participation of the heads of the contractor companies of the National Wine Agency to discuss the strategic markets for Georgian wine.
 During the conference, company representatives delivered presentations on the activities that have been implemented. It was noted that these measures have successfully contributed to the growth of awareness and export of Georgian wine in recent years.
„The meeting of representatives of the agency's contractor companies of similar scale was convened for the first time with the objective of assessing past activities and strategizing future measures to enhance the awareness and export of Georgian wine. Additionally, the aim was to position our wine as a competitive category in the global wine market. Similar format meetings contribute to enhancing the global standing of Georgian wine. As you are aware, diversifying the export markets for Georgian wine is one of the key priorities of the National Wine Agency. This entails fostering active collaboration with contracting companies’’, - statement was made by Levan Mekhuzla, Chairman of the National Wine Agency.
 The meeting was attended by the heads of the contractor organizations of the National Wine Agency, including Colangelo & Partners (USA), Meiburg Wine Media (China), Swirl Wine Group (Great Britain), People PR (Poland), ff.k Public Relations (Germany), and Master of Wine Cassidy Dart (China).
 „I am delighted to be here together with colleagues from various countries around the globe. Our agenda is centered on the expansion of the global market for Georgian wine. We ponder upon strategies that that will enhance the global appreciation for Georgian wine, showcasing our profound passion for it. We are presently exploring innovative strategies for global implementation. We must gain a comprehensive understanding of the Georgian wine culture and immerse ourselves in it. This culture holds a prominent position in the wine world, characterized by its strength, modernity, and dynamism’’, -  Debra Meiburg, Master of Wine and the Head of Marketing at Meiburg Wine Media, stated.