- The National Wine Agency shall enlarge the marketing campaign for Georgian wine in the USA starting from 2024
The National Wine Agency shall enlarge the marketing campaign for Georgian wine in the USA starting from 2024
Within the framework of the "Georgian Wine Forum" held in the United States of America, Houston city, the Head of the Marketing and Public Relations Department of the National Wine Agency, Tamta Kvelaidze, met with Paul Yanon, the Vice President of the agency's contractor American marketing company "Colangelo & Partners". The parties summarized the measures implemented in 2023 and discussed the marketing strategy for 2024 at the meeting.
“The National Wine Agency will actively continue the marketing activities of Georgian wine in the USA the following year. Together with existing areas, consumer-oriented media campaigns aimed at increasing popularity and sales of Georgian wine in the American wine market will be strengthened. We plan to cooperate with such leading media holdings and publishing houses as CNN, Wine Enthusiast, Wine&Spirits Magazine, The New York Times and others", said Tamta Kvelaidze.
According to the Vice President of Colangelo & Partners, Paul Yanon, the interest in Georgian wine is growing every year in the United States of America.
"The goal of our future activities is to increase the consumption of Georgian wine and, at the same time, to establish it as a competitive category," said Paul Yanon.
"Colangelo & Partners" has been carrying out the marketing campaign of Georgian wine in the USA since 2022, under the agreement with the National Wine Agency. Colangelo & Partners is one of the largest marketing companies that has been operating on the American market for more than 15 years. This year, as a part of the Georgian wine marketing campaign, which is organized by Colangelo & Partners, the Georgian wine marketing campaign planned in the United States of America included the strategic directions that should ensure the increase of popularity of Georgian wine and demand on the USA market.