Georgian Wine - National Wine Agency

The 12-person group includes importers, media representatives and influencers, who are interested in finding new trade partners, writing articles about Georgia and Georgian wine, which will have a direct impact on increasing the awareness of Georgian wine and increasing exports to the strategic market of the Republic of Korea. The visit of Korean professionals to Georgia was organized by the Korean marketing company "Wine21.com", a contractor of the National Wine Agency.
Within the framework of the visit, a degustation (Walkaround Tasting) was held in Tbilisi, within the framework of which Korean professionals had the opportunity to familiarize themselves with the products of 30 Georgian wine producing companies. With the support of Bank of Georgia, another degustation was held, where the products of 15 wine producers were presented.
Within the framework of the tour, Korean guests visited the Georgian wine-producing companies in Kakheti and Kartli, where they tasted Georgian wines made in the classical manner as well as in the traditional method.
It should be noted that as a result of similar tours organized by the National Wine Agency, trade partnerships between Georgian wine producing companies and Korean importers followed.
The Republic of Korea was identified as a strategic market in 2019, where a number of important marketing events were implemented with the organization and support of the National Wine Agency. From the current year, the US Agency for International Development (USAID) has been involved in the promotion of Georgian wine in the Republic of Korea within the framework of the cooperation memorandum.