Georgian Wine - National Wine Agency

In order to increase the export potential of Georgian wine on the German market, the National Wine Agency and the agency's contractor German marketing company "ff.k Public Relations" organized a seminar "German wine market and ways to enter it" in Tbilisi.

The seminar was attended by about 70 Georgian wine producers, Meike Frers, director of "ff.k Public Relations", Katja Apelt, editor-in-chief of the specialized wine publication "Wein+Markt" and Caro Lange, the Manager importer company "HAWESKO" was in charge.

The submitted presentations included an overview of the German wine market, its features and structure.

"The German wine market is one of the largest and most important markets in the world. What we discuss today in the seminar is very important for winemakers. We will present and discuss how the German market works, what prospects Georgian winemakers have, what challenges they face, how and when the German consumer drinks wine, and many other issues", Meike Frers said.

According to wine producers’s analysis, participation in this event is a good way for them to understand the specifics of the German wine market and, therefore, to maximize the export of Georgian wine in this market.

In order to promote Georgian wine and increase its export potential, the cooperation of the National Wine Agency with the German company "ff.k Public Relations" began in 2021 and that continues actively this year. Germany, the largest wine importing country in Europe, has been added to the list of strategic markets for Georgian wine since 2020.