- During the 6 months of this year, Georgian wine was presented at 35 different events in 11 countries of the world with the support of the National Wine Agency
During the 6 months of this year, Georgian wine was presented at 35 different events in 11 countries of the world with the support of the National Wine Agency
During 6 months of this year, the products of various Georgian wine-making companies, small and medium-sized wineries were presented to the USA, France, Germany, Japan, the Netherlands, Latvia, China, Poland, Great Britain, South Korea and in Denmark with the financial and organizational support of the National Wine Agency. Georgian wine companies participated in such international exhibitions as: "VinExpo Paris", "Foodex Japan", "Vinexpo New York", "ProWein", "The 108th China Food & Drinks Fair", "London Wine Fair", "Seoul Wine and Spirits Expo", etc. In total, Georgian wine was presented at 10 international exhibitions, 9 festivals and 16 tastings with the support of the National Wine Agency. By participating in such exhibitions, Georgian wine producers have the opportunity to present their products to wine professionals, importers, representatives of trade and restaurant chains, which is one of the main prerequisites for growing interest in Georgian wine and its sales.
It should be noted that 14 million GEL has been determined as 2023 budget for Georgian wine promotion program by the state, which is 2 million GEL more than the 2022 budget.
The United States of America, Great Britain, Germany, Poland, Baltic countries, China, South Korea and Japan are recognized as strategic markets for Georgian wine. In addition to strategic markets, Georgian wine is presented at important international exhibitions and tastings in various European countries.
Within the framework of the Georgian wine promotion program, wine exhibitions, competitions, tours and festivals are held throughout Georgia, which is important for fully utilizing the potential of wine tourism and increasing wine consumer culture.
It is important to note that, starting from 2023, the agricultural program of USAID has been involved in the events support the promotion of Georgian wine. Within the framework of the memorandum signed with the National Wine Agency, marketing events are held in the United States of America, Germany and South Korea.