"Cradle of Wine-Making and Viticulture: The Best Wines from Georgia”
The article titled "Cradle of Wine-Making and Viticulture: The Best Wines from Georgia” was published in the German publication "Falstaff".
With the support of the National Wine Agency and with the organizational support of the German marketing company "ff.k Public Relations", an article titled "Cradle of Wine-Making and Viticulture: The Best Wines from Georgia" was published in the online and print editions of "Falstaff", one of the most prestigious publication in the field of wine. The article talks about the 8000-year history of Georgian wine culture, as well as the steadily growing sales of Georgian wine on the German market, Qvevri wines and the modern high-quality wine industry (see link: https://www.falstaff.com/en/news/cradle- of-viticulture-the-best-wines-from-georgia).
In addition, the article includes information about the Georgian wines winning the competition held in June of the current year within the framework of cooperation with Falstaff. The purpose of the competition was to select the best wines from Georgia and popularize them on the German market. The best 70 wines were selected from 150 samples of Qvevri and classical wine of different Georgian wine-making companies (see link: https://www.falstaff.com/en/tastings/georgien-falstaff-best-of-2023-1).
“Falstaff” is one of the leading specialized publications in Germany for the commercial wine sector, offering its target audience market news and contemporary requirements.
In order to promote Georgian wine and increase its export potential, the cooperation of the National Wine Agency with the German company "ff.k Public Relations" started in 2021 and still continues actively this year.
Germany, the largest wine importing country in Europe, has been added to the list of strategic markets for Georgian wine since 2020. During 6 months of 2023, up to 522 thousand liters of wine were exported from Georgia to Germany. Compared to the same period of last year, the growth is 22%.