Events promoting Georgian wine were held in Copenhagen
Events promoting Georgian wine were held in Copenhagen, which were organized by the National Wine Agency and the Embassy of Georgia in the Kingdom of Denmark,
The Scandinavian market is considered one of the most important markets for the National Wine Agency due to the growing interest in Georgian wine. Accordingly, the Agency has been carrying out important marketing activities for the mentioned market for several years.
Within the framework of the events held in Copenhagen, a screening of the scientific-documentary film "Georgia, the Homeland of Wine" was held in the "Grand Teatret" cinema and the organizer of the screening was the National Wine Agency. Ambassador Extraordinary and Plenipotentiary of Georgia to the Kingdom of Denmark Nata Menabde delivered a speech to about 80 invited guests. After the movie screening, Georgian wine tasting was held.
The Georgian wine master class held for representatives of the Danish Sommelier Academy and the local HORECA sector was also dedicated to the promotion of Georgian wine, which was held in the center of Copenhagen, in the tasting area.
Marketing activities included a presentation of Georgian wine and a master class for Danish importers and representatives of the restaurant industry in the Michelin-starred restaurant "Ark", during which the guests had the opportunity to be introduced to the history of Georgian viticulture and winemaking and the activities carried out by the National Wine Agency aimed at promoting Georgian wine.