Saperavi festival "Saperica" was held for the second time in the USA, in the state of New York
Two-day Saperavi festival "Saperica" was held in the United States of America, in the Finger Lakes region of the New York state, on the territory of the local company "Dr. Konstantin Frank Winery", which was supported by the National Wine Agency and the organized "Saperica" organization.
On the first day, "Saperica" was visited by wine experts, representatives of the wine industry and business sector, and on the second day, the festival was visited by wine amateurs, HoReCa sector and media representatives.
This year, about 30 companies from Georgia and the Finger Lakes region presented Saperavi wines at the festival. The guests of "Saperica" had the opportunity to taste Georgian wine, learn about Georgian cuisine, and also get information about Saperavi and Georgian grape varieties in general, as well as the centuries-old history and culture of Georgia and Georgian winemaking.
It should be noted that in New York state, in the Finger Lakes region, local wine producers have been cultivating Saperavi and Rkatsiteli grapes for 60 years. The first festival "Saperica" was held in May 2022.
The contractor organization of the National Wine Agency "Saperica" was founded in the USA in 2022 and its goal is to promote Georgian grape varieties, namely Saperavi and Georgian wine varieties, throughout the USA.
It should be noted that the United States of America is a strategic market for Georgian wine, and the USA market is one of the most expensive segments for Georgian wine, where the average price of one liter of Georgian wine exceeds 6 USD. Consequently, special importance is given to the promotion of Georgian wine in the USA, and with the support of the National Wine Agency, various marketing events are actively being implemented.