The National Wine Agency continues active marketing activities in China
Chairman of the National Wine Agency Levan Mekhuzla has visited to the People's Republic of China. Within the visit, the head of the Agency attended the opening event of the international wine and food exhibition "The 108th China Food & Drinks Fair" in Chengdu city and held work meetings.
Levan Mekhuzla met the Vice-President of the Chinese National Scientific and Research Institute of Food and Fermentation (CNRIFFI), the Founder of "Georgian Wine House" Adam Huang, representatives of local government of Sichuan province and Chengdu city, representatives of various government bodies and retail chains.
"In order to increase the competitiveness of Georgian wine, it is important to diversify export markets. It has been years since China is one of the strategic markets for Georgia, and therefore, the Agency carries out many activities to promote the Georgian wine. Plans to increase the export potential of Georgian wine in the Chinese market, issues related to imports to China and new joint projects in area of trade relations were discussed during the meetings held in Chengdu," said Levan Mekhuzla.
The Chairman of the National Wine Agency participated in the event of signing a memorandum on cooperation between Georgian and Chinese wine-producing companies. With the involvement of the National Wine Agency, five Georgian wine producing companies signed a memorandum with two importer companies from the Urumqi, city of China. Levan Mekhuzla made a speech for the participants of the event, and spoke about the culture and history of Georgian wine, as well as the importance of the Chinese market for Georgian wine and its growing export.
A communication conference for media products was also held in Chengdu, where the Marketing and Public Relations Chief Specialist of the National Wine Agency, Keti Gegenava displayed a presentation on Georgian wine culture, history and modern industry. The mentioned event was dedicated to innovation and investment in alcoholic beverages and was broadcasted throughout China.