„ProWein-2023“
Twenty-five Georgian wine companies participated in the "ProWein-2023" exhibition in Dusseldorf, city of Germany, with the financial support of the National Wine Agency and with the initiation of the "Georgian Wine" association.
There was a large crowd at the Georgian stand for three days at one of the most important international exhibitions of wine and alcoholic beverages in the world. Wine professionals, media representatives and guests of the exhibition had the opportunity to taste the Georgian wine and conduct business negotiations with Georgian producers.
Within the framework of the exhibition, the representatives of the National Wine Agency held business meetings with the representatives of the commercial sector, media and marketing companies that are the contractors of the National Wine Agency.
"The main goal of the activity of the National Wine Agency is to diversify wine export markets and increase the promotion of Georgian wine in strategic markets. Participating in "ProWein", the most important exhibition in the world wine industry is one of the best opportunities for Georgian wine producing companies for attracting trade partners, expanding export markets and, as a result, increasing wine sales. For this reason, the state supports wine producing companies as much as possible to participate in exhibitions of international importance", said the Head of the Marketing and Public Relations Department of the National Wine Agency, Tamar Metreveli.
It is noteworthy that within the framework of the "ProWein-2023" exhibition, a Georgian wine tasting-seminar was held at the stand of the prestigious German media holding "Meininger", led by sommelier and wine expert Inge Mainzer. And a joint tasting of Georgian and Californian wines was held at the stand of Californian wines.
The Consul General of Georgia in the Federal Republic of Germany, Giorgi Tabatadze, attended the exhibition.