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26 companies presented Georgia at “Vinexpo New York" exhibition in the USA

26 companies presented Georgia at “Vinexpo New York" exhibition in the USA
11.03.2023

Twenty-six Georgian wine producing companies presented their products at the international exhibition of wine and alcoholic beverages "Vinexpo New York" in New York, with the financial and organizational support of the National Wine Agency.

  Participation in the international exhibition such as "Vinexpo New York" is one of the important conditions for diversification of wine markets and export growth.

At the same time, by participating in "Vinexpo New York", Georgian companies have the opportunity to get to know the new trends and challenges in the world wine market, to find trade partners in the United States of America, which is a strategic market for Georgian wine and where wine quality standards and the export price of Georgian wine are particularly high.

Within the framework of the exhibition, representatives of the National Wine Agency met with Georgian wine importers, representative of contractor marketing company "Colangelo & Partners" and the local distribution companies ("Amber Wine LLC", "Saperica", "Georgian House of Greater Washington"). The parties discussed the strategy of promotion of Georgian wine sales at the meetings, which includes strengthening the positions of Georgian wine in the USA both in the "niche" segment and in trade networks.


It is noteworthy that, in recent years, the measures implemented with the support of the state contributed to increase of the awareness of Georgian wine in the USA, which was reflected in concrete results. For the last 8 years, the export of Georgian wine to the USA market has been steadily growing: Georgia exported a historical maximum, up to 1 million liters of wine in 2022, which is almost 28% higher than the same indicator in 2021.

Georgian Wine