Foodex Japan 2023"
Sixteen Georgian wine producing companies are taking part in the food and beverage exhibition "Foodex Japan 2023" in Tokyo, the capital of Japan, with the financial and organizational support of the National Wine Agency.
"Participation in the mentioned exhibition is the best way to promote products in Japan, to enter and establish themselves in the market, as well as to find Japanese distributor companies. FOODEX JAPAN has been held since 1976 and is considered one of the largest exhibitions in Asia. Georgian wine producing companies have been given the opportunity to participate in "Foodex Japan" since 2015. Due to the COVID-19 pandemic, after 2019, this will be the largest presentation of Georgian wine in Japan," said Davit Tkemaladze, Deputy Chairman of the National Wine Agency.
It should be noted that, within the framework of the exhibition, representatives of the National Wine Agency will hold meetings with Japanese marketing and consulting companies.
Japan is one of the strategic markets of Georgian wine, where, with the support of the National Wine Agency, the first large-scale presentation of Georgian wine took place in 2014. In subsequent years, also with the support of the National Wine Agency, Georgian wine companies participated in "Foodex Japan" and "Wine and Gourmet Japan" exhibitions, tours of Japanese wine professionals and media representatives were organized in Georgia, and Georgian wine presentation-tastings were organized in various Japanese cities.
As a result of the implemented activities, the export of Georgian wine to Japan is increasing; According to the data of 2022, 231 thousand liters of wine were exported from Georgia to Japan, which is 68% higher than the indicator of 2021.