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Promotion of Georgian wines on international strategic markets in 2023

Promotion of Georgian wines on international strategic markets in 2023
24.01.2023

For the purposes of diversifying the export markets of Georgian wine, with the financial and organizational support of the National Wine Agency, Georgian wine will be actively represented in the United States of America, Great Britain, Germany, Poland, the Baltic countries, China, South Korea and Japan in 2023. The contractor organizations of the National Wine Agency will implement various targeted measures in the mentioned strategic markets. 
Moreover, Georgian producers will participate in all important international exhibitions of wine and alcoholic beverages.
The 2023 state budget of the facilitating program for Georgian wine promotion was determined as GEL 14 million, which is GEL 2 million more than the approved 2022 budget.
From the mentioned amount,  GEL 2 million is directed to the "State Program for the Facilitating the Promotion of Georgian Wine", within the framework of which co-financing of marketing costs will be carried out only for those companies that export to priority markets and to different countries of the world, except CIS countries, and, at the same time, meet other requirements established by the program.
Within the framework of the promotion program, wine exhibitions, competitions, tours and festivals will be held throughout Georgia, which is important for increasing the potential of wine tourism and wine consumer culture.
The first event in current year, where Georgian wine will be presented is the international exhibition "VinExpo Paris", which will be held on February 13-15 in Paris, the capital of France. Thirteen Georgian wine producing companies will participate in the exhibition with the support of the National Wine Agency. Participation in such event increases the awareness of Georgian wine internationally and gives entrepreneurs the opportunity to find new trade partners.

Georgian Wine