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- Otar Shamugia "We have the ambition to increase wine export in the US market and get better, much higher results in the aforementioned area’’
Otar Shamugia "We have the ambition to increase wine export in the US market and get better, much higher results in the aforementioned area’’
"In 2022, we signed a contract with one of the very successful American marketing companies, which carries out promotional events for Georgian wine in the US market. Within the framework of our visit to the US, we met with Georgian wine importers together with the representatives of American marketing companies, and jointly discussed issues which are crucial to further increase the export of our wine to the United States of America", the Minister of Environmental Protection and Agriculture Mr. Otar Shamugia stated at the end of the Georgian Government session, where he highlighted issues, regarding the promotion of Georgian wine and increasing the export to the US market.
"Last year we exported over a million bottles of wine to the American market. This year, we have observed an increase of about 15%, although these indicators do not satisfy us and we have the ambition to get better, much higher results in the respective market; We have all the resources for that. Therefore, it is very important to coordinate the work of the representatives of the sector, producers, and importers, including the company which carries out Georgian wine advertising campaigns in the United States of America ‘’ said Mr. Otar Shamugia.
According to the Minister, there are ambitious plans and much greater results can be achieved in the export of Georgian wine to the US market, he also noted, that during the meeting with the representatives of the USAID, the sides expressed their readiness to support Georgia in the aforementioned area.
"We also held a meeting with the Leadership of the CNFA, as we are all aware, this organization has been implementing several projects and promoting the agricultural sector in Georgia over the years, the representatives of the CNFA expressed their readiness to further continue supporting us. Moreover, it should be mentioned, that we met with the representatives of the World Bank. Currently, the World Bank is implementing an irrigation support project in Georgia, which amounts to approximately USD 50 million, and which will be completed next year.
We have already started working on a much larger project, under which, we think about USD 100 million will be invested in the rehabilitation of the irrigation infrastructure. The World Bank will also help us in implementing the land management reforms and will provide support in the development of other links in the agricultural value chain. I would like to take an opportunity and express my gratitude and appreciation to our partners and colleagues for their support, and for holding very interesting meetings," said the Minister of Environmental Protection and Agriculture.