Georgian Wine - National Wine Agency

Davit Tkemaladze, Deputy Chairman of the National Wine Agency, discussed the issue of selling Georgian wine in Danish market chains at the meeting with Thomas Trust, Manager of the Salling Group, Wine and Spirits Association of Denmark's largest retailers.
At the meeting held in the city of Aarhus, the parties discussed the course of action to promote the sale of Georgian wine in Danish market chains. The manager of Salling Group focused on the specifics of the company's work, wine and spirits sales and range.
"In Denmark, French and Italian wines occupy leading positions in the wine market, but Danish consumers are constantly looking for new wines. This circumstance creates a certain opportunity in terms of bringing large quantities of Georgian wine to the Danish market chains if we add to this an active information campaign on the unique method of making Georgian wine and Georgian culture, ”said Thomas Trust.
Davit Tkemaladze, Deputy Chairman of the National Wine Agency, noted that in order to facilitate positioning in the Danish market, it is important for Danish consumers to be well acquainted with Georgia and Georgian wine culture. To achieve this goal, the parties discussed the issue of organizing an introductory tour for the representatives of Salling Group in Georgia and the presentation/tasting of Georgian wine in Denmark.
Salling Group holds the leading position in the Danish market with 35.5% share. The chain of stores Bilka, Netto, Fotex are united under the umbrella of Salling Group. The company is also represented outside Denmark, including Germany and Poland. The company's more than 1,700 stores, which have more than 11 million weekly visitors, employ over than 61,000 people.