Georgian wine marketing campaign is underway in Poland
In 2022, the Georgian wine marketing campaign will be led by "People PR" in Poland with the organization of the National Wine Agency,
“People PR” has been operating since 2009 and has extensive experience in large-scale PR campaigns based on the trends of the Polish wine market.
The aim of the cooperation with the "People PR" company is to promote the maximum awareness of Georgian wine and its export potential in the Polish market.
In 2022, Georgian wine tasting seminars will be held in Poland for wine professionals and representatives of the wine trade; Targeted advertising and media campaigns will be implemented; Along with Georgian wine, Georgian wine culture, history, diversity of vine varieties, Georgian cuisine and culinary will be also presented.
Poland is one of the strategic markets for Georgian wine, which has a stable place in the top five exporters of Georgian wine. In 2021, Georgian wine exports to Poland exceeded 7 million bottles, an increase of 34% compared to 2020.