Georgian Wine - National Wine Agency

In 2022, National Wine Agency will organize Georgian wine marketing campaign in Germany, which will be headed by "ff.k Public Relations".
Within the framework of the campaign, in 2022, Georgian wine tasting-seminars will be held for wine professionals and representatives of the wine trade in different cities of Germany; Georgian wine will be presented at international exhibitions, targeted advertising and media campaigns will be implemented; Wine tours in Georgia will be organized for media, sommelier and sales representatives.
The aim of this large-scale campaign is to increase the demand for Georgian wine in the German market.
Germany is the largest importer and consumer of wine in Europe, which has emerged as one of the potentially growing strategic export markets for Georgian wine.
With the consistent cooperation of the National Wine Agency with Georgian wine producers, it became possible to create a growing trend of Georgian wine exports. In 2021, up to 900 thousand bottles of wine were exported, which is an increase of 18% compared to 2020.