Information on terms and procedures of the "State Program for the Promotion of Georgian Wine"
In order to increase the export potential of Georgian wine, in September 2021, the Government of Georgia approved the "State Program to Promote Georgian Wine".
The program aims to increase the export potential, competitiveness and awareness of Georgian wine on international markets, to diversify strategic and priority export markets.
The program will be implemented by the LEPL National Wine Agency, in coordination with the Ministry of Environmental Protection and Agriculture of Georgia.
Within the assignations allocated to it, the National Wine Agency, will co-finance marketing expenses only for companies that export to priority markets and to countries worldwide other than the CIS countries.
The implementation of the initial phase of the program is scheduled for the end of 2021 and the full implementation - in the following calendar year. The implementing agency will be the LEPL National Wine Agency, and the potential beneficiary - an entrepreneur, individual or legal person registered in Georgia, registered in the producer’s electronic database of the LEPL National Wine Agency, which is/will be exporting Georgian wine and with whom a payment agreement can be signed within the program.
For the terms of the program and detailed procedures for identifying the beneficiary, application deadlines and reimbursement, see the following link.