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- With the support of the National Wine Agency, a presentation of Georgian wine was held in Germany
With the support of the National Wine Agency, a presentation of Georgian wine was held in Germany
The Georgian wine tasting in Cologne, Germany was organized by the National Wine Agency contractor company "ff.k Public Relations" and was led by representatives of the German Sommelier Association.
The event held for the increase of the awareness of Georgian wine and export potential was attended by representatives of local hotels, restaurants and trade chains. Wines made by both Qvevri and classic technology of 20 Georgian wine companies were presented at the tasting.
The National Wine Agency has been cooperating with the German company "ff.k Public Relations" since 2021. During the current year, with the financial support of the National Wine Agency and the organization of "ff.k Public Relations", the Georgian wine advertising campaign in Germany was activated via various media platforms; Numerous tastings and competitions of Georgian wine were held.
Germany, which is the largest importer of wine in Europe, has been added to the list of strategic markets for Georgian wine since 2020. According to the data of 10 months of the current year, 655 thousand bottles were exported from Georgia to Germany; The growth, compared to the same period last year, was 6%.